A long stretch when prices in a broad market are rising and optimism is high. It is often defined as a gain of 20% or more from a recent low.
An index climbs from 4,000 to 4,800 over 14 months, a 20% gain off its low, so headlines call it a new bull market.
Where it all starts. A long, broad climb, not one green day.
When stuff keeps going up for months and everyone feels smart.

A market in a long, broad uptrend.
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by Burton G. Malkiel
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